Inclusive Design

In order to help Venngage’s product tool remain relevant to its core users, I brainstormed with the design team to prioritize new product features to improve the user experience. One specific goal was adding more diversity to the icon library, empowering users to create communications with more representation and meet user requests for inclusive visuals.

In this case study, I designed LGBTQ2S+ icons and symbols based on trending topics and issues that were relevant to user needs, such as recognizing visibility or how to support the community as an ally.

Includes:

  • User research, UX/UI + usability
  • Custom illustrations + iconography
  • SaaS feature design

Inclusive Design